The shape is of great importance for the perception of the logo. Many designers, creating a brand name, use simple geometric shapes in their work. They proceed from the belief that such figures as a square, circle, spiral, and triangle evoke certain associations in people.
There are many articles on the Internet about this. They even provide tables with a list of professions for the logo of which it is possible (or impossible) to apply a certain form. Of course, no one argues: a square is associated with power and solidity, and a spiral means development: our designers take this fact into account when creating a logo. But it must be remembered that the form is only a part of the overall concept, in which the color, the font of the logo, details, and most importantly, the idea that unites all these elements into a single whole also play an important role. If you order a custom-made logo and as the main argument why your logo should be triangular, the designer shows a table with a list of professions for which this particular figure is recommended, then most likely a thoughtful study of all aspects of your activity will not follow. Nowadays, few people, looking at the triangle pointing upwards, think that this figure "does not cause a feeling of security." Associations have become simpler, they are more attached to the world of things and objects. Rather, modern man will associate a triangle with a mountain top or an upward arrow than with some kind of emotion or bodily sensation. With the introduction of computer technologies into the everyday world, life has changed so much that the associative series of perception, relevant in the past, are gradually losing their meaning. The information saturation of space has grown hundreds of times over the past two decades. Psychologists even singled out the so-called "clip thinking" as a separate phenomenon. More and more people think in exactly the whole "pieces" of images or scraps of information. (Best Logo Design Company in Manchester UK) The shorter the news, the easier and more complete it is perceived. That is why the minimalism style is so popular among web designers. The fewer details your brand name has, the more memorable it will be. Having made an order for the development of a corporate identity in our company, you can be sure: our specialists will listen to your wishes, analyze your business, think over a form for your brand that will favorably emphasize the individuality and integrity of your company's image.
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