Creating a corporate identity is only half the battle. In order for the corporate identity to start working, it is necessary to carry out a number of measures for its implementation. These should not be single events, but constant support and use of corporate identity.
So, it is worth starting the implementation process with the company's employees. So, the staff or the person responsible for the development and implementation of the corporate identity must explain its meaning to all employees, tell about the meaning that lies in the logo and corporate colors of the company. Employees should not only understand, they should be imbued with the idea of corporate identity, believe in it. After all employees are familiar with the essence of the corporate identity, are familiar with the rules of its use, you can proceed to the implementation of the corporate identity in the external activities of the company. Corporate identity implementation measures depend on the size of the company and its activities. So, small companies that are not mass producers can start using the logo on letterheads, envelopes, on the company's website, on business cards, on a sign, in advertising in specialized media to introduce corporate identity. Larger companies can run larger promotions. So, for example, shipping companies can use corporate identity not only in advertising, but also on their cars and on the uniforms of employees. A good example of a large-scale implementation of a new corporate identity is the VimpelCom group (Beeline trademark). The promotion of the updated corporate identity started on April 4, 2005 and since then everyone can easily recognize the services of Beeline by the "bee" black and yellow stripes. Based on the rebranding results, we can say that the attitude of customers towards the company has changed. She was considered to be more cheerful, standout and stylish. When introducing a new corporate identity, Beeline used all the funds. Changing the design of products, the use of corporate colors in television, outdoor advertising, in print media, a new design of the site and even the creation of accessories in the Beeline style.
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