Every brand has the need to be visible to consumers, an attractive appearance helps to achieve that goal, therefore, branding is the best tool for your brand to attract your target audience or target.
Among all the options that the branding strategy offers us, we find the logo, which will define the corporate identity of your brand. Factors such as color, shape, typography or whether a claim is established next to it are decisive to define in a single image what the brand wants to convey. The visual aspect of your brand will be determined by the logo, in this way customers will identify your company with a single visual contact. Designing logos is not an easy task, since it must unify in a single image all the corporate aspects that define your company, therefore, it is recommended that in the elaboration of it you let yourself be guided by a logo design agency. In this post, we are going to help you understand those determining factors for your logo design to be successful. 1. Define the values and corporate identity of your company. In order to define all the factors involved in the creation of the logo, we must first establish those characteristics that are specific to the company; identity, mission, vision, values and target audience. With all these actions, we can start working on a brand image consistent with your branding strategy. 2. Type of logo.In a previous post (Everything you need to know about logo design), we explained the types of existing logos and their characteristics, but in a shortened way we exposed the types of design that can be applied to identify your brand:
Circular logos: represent possibilities, positivism, adaptability, community, friendship, unity, closeness, movement, innovation, perfection, trust, harmony, balance and femininity. An example of this type of logos can be that of the Olympics, which refers to the five continents (five circles) in terms of unity, community, balance and harmony. Square logos: generate sensations in terms of trust, stability, solidity, honesty, realism, security, resistance, order and rigor. They can look boring or quite symmetrical so you can also play with colors. Triangular logos: with this type of logos we must take into account the direction of the triangle, since it gives different meanings depending on where they point; if it is to the right it can denote progress, if it is directed to the left it can refer to the past. Among other attributes, triangular logos are associated with attributes such as science, religion, laws, vitality, power, growth, professionalism or modernity. Spiral logos: psychologically these forms transmit continuity, illusion, energy and vitality. Irregular logos: these types of logos tend to be less common, therefore, brands that choose this type seek to break out of the norm, innovate. 4. Psychology of color. Once you have chosen the shape of your logo, you must take into account the colors that will accompany the image of your brand, with them, we transmit different emotions and sensations. Recommended reading her. Red: this color symbolizes strength, passion and power, in short, it is associated with extreme feelings, it also provokes desire, which is why it is widely used in the hotel industry, an example may be the KFC brand. Blue: its meaning is linked to cleanliness, freedom and wisdom, it causes calm, so it is widely used in companies that are dedicated to physical care, such as spas or physiotherapy centers, as well as technology companies, which use this color very often. An example of logos of this color can be the Samsung brand. Orange: this color denotes vitality, joy, success, energy, enthusiasm and action, therefore, it is widely used in travel agencies, gyms or even technology. Green: closely linked to the ecological, action, hope, renewal, harmony and youth, therefore, it has a great positive power in our mind inspiring confidence. This color is widely used in agriculture, nature or biology industries, another sector in which we can see the use of this color is in banking and finance. An example of the use of this color in logos(Custom Logo Design Company in London UK) can be Greenpeace or Starbucks. Yellow: related to wealth, power, joy, abundance and strength. This color is widely used by decoration, restaurant and technology brands. As an example we can cite the Snapchat brand. Purple: the color that represents elegance, quality, sophistication and spirituality. It is a color widely used in brands of beauty products, chocolates, candies or ornaments in general. An example may be the Milka brand. Pink: associated with delicacy, peace, youth and affection, femininity, innocence, sweetness and sensuality. They are not widely used except for brands that are focused on the female market. The Cosmopolitan or Barbie brand are an example of logos of this color.
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