Your logo design allows your target audience to recognize and remember what kind of relationship you have with your brand and who you are. Your logo is one of the most important parts of your corporate identity; therefore, it can be very difficult to find the right design for your company. Your logo design should be visually striking and understandable. Not only that, but it should also be a logo design that sets your company apart from the competition and is “unique”.
Of course, it is important to know which of the many colors, forms and fonts that can be used in logo design will be suitable for your industry and company. Below are some tips to help you not only design a logo, but also create an impressive and catchy logo: Let Your Logo Tell the Message You Want To Give What does your brand represent? Are you formal or do you have a sincere approach? Does your brand have a masculine or feminine feel? Maybe you have a general target audience or you cater to a more specific niche. Whatever your brand represents, it's important to make sure that your company logo accurately conveys and represents its message. * A little tip: Look at your opponents. This will not only help you discern the feeling you are progressing, but it will also help you understand how to stand between them. Have a Simple Design for Your Logo If you want to express the message you want to give more clearly, you need to know that your logo design should be simple and simple. But what exactly does “simple and plain " mean? Your company's logo design should not be an element that will make your fancy design dreams come true; Complex graphics are not used in successful logo designs. Remember, you just need to be noticed and remembered. Your logo should be suitable for your purpose. Your logo design doesn't have to describe every single service provided by your company. Focusing your logo design on the main service your company provides will help create a simpler design. Let the Colors You Choose Suitable For Your Sector Color not only triggers a person's subconscious responses, but is perceived differently depending on each individual. That's why it's absolutely essential to know how you want to perceive it as a brand. Knowing this will allow you to address the preferences of your target audience. For example, colors like green and blue give a sense of calm, while warmer colors like red or orange make a bold or confident statement. * One more tip: Be careful about the number of colors you will use. The number of colors included in the logo design should not exceed 2 or 3. Choose the Typography to Represent Your Brand The feelings and energies that different typographies radiate, just like different colors, are different. You must choose the font you will use in your logo design according to the stance your brand represents. For example, a font you choose from the sans-serif group of rounded lines will have a more fun and friendly feel. This font set is probably not suitable for a medical practice or a law firm. The right font will give your audience an idea of your brand's message, so make sure you choose it carefully. Have Your Logo Suitable For Different Usage Areas When designing your logo Cheap Logo Design Service Near You, remember that it won't live on your screen forever. In a brochure, in the top corner of a web page, or in a sign; does it still look good in your eyes? Scalability and adaptability to different backgrounds are things you should consider. Complex designs will not be suitable for different backgrounds and different spaces.
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Logo fee
The issue of the logo fee is only valid for orders you will receive from individuals and companies you do not know on the internet. In other words, companies that you know, trust or large corporate companies are excluded from this issue. Generally, the entire fee is charged up front for the logo design service you receive over the internet. One reason for the upfront payment of the logo fee is trust, the other reason is indifference. 1-Trust As designers, it is very important to trust the customer for the logo fee. We shouldn't have questions in our minds so that we can concentrate on design. I wonder if they shouldn't have questions. As someone who has been deceived and his work stolen by many years of experience, I hope I can help graphic friends or customers. Designing is never started without the issue of trust. Logo design is entirely laborious and once presented to the customer, the idea is finished and considered at risk. You wouldn't want to risk your effort for drawing for a customer who comes online for days. Usually the insecure dialogues the designer encounters about the logo fee; • We talked so much, we are not strangers anymore. You draw payment is easy, • We are a big company. You start designing payment and money is not a problem, • Money is secondary to us. You design, it is important that we like it, • I know a lot. I will direct you a lot of work. 2-Indifference; In fact, 50% of this issue is a problem encountered without the customer's hands. People have to pay a price to focus on something. When a customer is not paying, he does not pay attention psychologically to the job. You prepare the designs with questions and send e-mails to the customer. When the customer is busy or he is not enjoying that day, that mail is not important to him. Then your mail goes to wait by saying we will see. Of course, there is no one who gives their money and shows the same reactions. They come back to you too late or forget. Let's say you've completed the job and this time they're waiting to pay at the end of the job. Either you enter the payment queue or you shake by saying this day this day. Creative Logo Designers for Hire in London UK So isn't the customer risking his money? Remember that he is striving for your most important corporate element. If they study and research the designer's work as much as necessary, they know what kind of work will come. He should also know that when the money is paid, the graphic designer will work much, much more efficiently. Not that money matters. Because he has questions in his mind. Logo, a company, company, sports club, society, etc. They are unique shapes created by institutions and organizations with text, pictures, symbols, symbols or geometric shapes. When the shapes of these institutions and organizations called logos are seen, these institutions and organizations come to mind by people. This is in some way the purpose of using a logo. Being recognized by people through this logo and leaving the equivalent institutions and organizations is the underlying reason for using a logo. For example, when people buy a biscuit, they do not read on the biscuit easily. The first thing they pay attention to is the logo of the brand. When their loved ones see the logo of the brand they like, they buy the product. Logo means both the name and identity of the brand for the customer.
Logo design companies pay attention to dozens of things while preparing logos for their customers. One of these, and perhaps the most important, is the colors of the logo and the figures in it. Logo designers, who know the effects of colors on human psychology very well, determine the colors according to the working area of the institution or organization they will prepare the logo. Some colors give people confidence, while some colors excite. Some colors emotionalize, some colors irritate. Such psychological effects of colors are also used in the logo design sector, as in art, politics, marketing and many other sectors. The logos prepared in black colors try to express formality and seriousness. However, it is not used much as it can create pessimism in the private sector. It is generally preferred for logos prepared for official institutions. White color is used as a background in many logos. Because it gives peace to the interlocutor and increases the power of thought. Logos prepared using blue colors, on the other hand, create feelings of freedom and eternity in those who look at them. Although people do not easily admit that they are emotionally affected by colors, science advocates that they are. Therefore, as in many areas, logo design emotional effects of colors are used. For example, it is very clever for two social media giants Facebook and Twitter to use different shades of blue in their logos to give their members the feeling that they can freely surf and share. Logo are also quite wide. Logos that can be used by every institution and organization can be used on business cards, billboards, shop signs, keychains, calendars, agendas and many other items to attract attention and customers. The logo is a symbol that can also be prepared individually. AAA Logo, My logo Maker, The Logo(Expert Logo Desigers in Manchester) Creator With simple programs such as, people can also design logos themselves. However, if the logo is not prepared by professionals, it is not easy to show the expected effect. Because those who do this job professionally think about every detail for the positive effect it will leave and design like that. In addition, professional logo design companies register the logos they make for you and eliminate the risk of being stolen and used by someone else later. Creating a corporate identity is only half the battle. In order for the corporate identity to start working, it is necessary to carry out a number of measures for its implementation. These should not be single events, but constant support and use of corporate identity.
So, it is worth starting the implementation process with the company's employees. So, the staff or the person responsible for the development and implementation of the corporate identity must explain its meaning to all employees, tell about the meaning that lies in the logo and corporate colors of the company. Employees should not only understand, they should be imbued with the idea of corporate identity, believe in it. After all employees are familiar with the essence of the corporate identity, are familiar with the rules of its use, you can proceed to the implementation of the corporate identity in the external activities of the company. Corporate identity implementation measures depend on the size of the company and its activities. So, small companies that are not mass producers can start using the logo on letterheads, envelopes, on the company's website, on business cards, on a sign, in advertising in specialized media to introduce corporate identity. Larger companies can run larger promotions. So, for example, shipping companies can use corporate identity not only in advertising, but also on their cars and on the uniforms of employees. A good example of a large-scale implementation of a new corporate identity is the VimpelCom group (Beeline trademark). The promotion of the updated corporate identity started on April 4, 2005 and since then everyone can easily recognize the services of Beeline by the "bee" black and yellow stripes. Based on the rebranding results, we can say that the attitude of customers towards the company has changed. She was considered to be more cheerful, standout and stylish. When introducing a new corporate identity, Beeline used all the funds. Changing the design of products, the use of corporate colors in television, outdoor advertising, in print media, a new design of the site and even the creation of accessories in the Beeline style.
In this article we will analyze once and for all, as well as define what a corporate identity is. We will disclose only a small part of the brand development process, namely the visualization and certification of items 5 and 6 in the brand development stage diagram. You can learn more about all stages of branding in the article - Corporate identity is not a brand
1. Visualization of any brand consists of: - Logo and its variations - Color palette - Fonts and typography - Graphic elements and backgrounds - Icons and pictograms - Illustration style and photo images This is the maximum set of visual constants for your brand. If all these elements are professionally designed, they can be used to create any number of corporate identity media. 2. List of all carriers of corporate identity Before ordering a corporate identity, decide for yourself a few points: —How exactly do your customers come into contact with your brands? —What media for your business (trade mark, brand) are primary and which are secondary; —How do you want to express yourself through your corporate identity? We have compiled a list of all the elements of the corporate identity that can be carriers and the main points of visual communication of your brand: 1. Sign and logo — the Main variant of the sign and logo -- Additional variants of the sign and logo 2. Color palette and background — the Main color scheme -- Additional color schema —Background pattern 3. Fonts and typography —Recommended typesetting font 4. Icons, pictograms and style of photographic materials and illustrations -- Icons of commodity groups -- Icons of departments —Informatics and pictograms -- Examples of photographs -- Examples of illustrations 5. Corporate documentation —Business Cards — Blank —E65, C5, C4 Envelopes — A4 folder - Diary -- Notebook A5 3. Guidelines for the implementation of corporate identity. This is NOT a brand book! The corporate identity media that were developed in the second paragraph can be documented and the rules for their further implementation and application can be described. The Corporate Identity Guide is a technical document for contractors and internal use, with a description of all elements of the corporate identity, their variations, rules of use and construction. This document contains the following information: —Logo construction —Logo block —Logo usage Guidelines —Logo safe fields —Inadmissible options for use —Color schemes —Recommended fonts —Icons and photographic materials —Corporate documentation Construction guidelines —Examples of implementation on digital media —Examples of souvenir products —the rules for building the interior and exterior —the rules for creating advertising materials You can also find other terms from the certification of corporate identity: Style Guide - a set of developed rules and elements for designers and developers that they must follow. This is done to ensure that the visualization of the brand looks holistic and is done in the same style. Cut-guide - a list of all the materials that are necessary for the implementation of complex processes associated with the creation of corporate identifiers, detailed instructions with a set of specific actions. Branch book (retail book) - necessary in retail, contains the standards for the design of the sales object, description of materials and technologies, rules for working with them, branding elements. Logbook- instructions, a set of rules that govern the use and placement of the logo and its elements on various visual media of the brand. Guideline is a guide that describes both correct and unacceptable uses of visual brand identifiers: corporate colors, logo(Professional Logo Design Agency in UK), brand name and their location. The shape is of great importance for the perception of the logo. Many designers, creating a brand name, use simple geometric shapes in their work. They proceed from the belief that such figures as a square, circle, spiral, and triangle evoke certain associations in people.
There are many articles on the Internet about this. They even provide tables with a list of professions for the logo of which it is possible (or impossible) to apply a certain form. Of course, no one argues: a square is associated with power and solidity, and a spiral means development: our designers take this fact into account when creating a logo. But it must be remembered that the form is only a part of the overall concept, in which the color, the font of the logo, details, and most importantly, the idea that unites all these elements into a single whole also play an important role. If you order a custom-made logo and as the main argument why your logo should be triangular, the designer shows a table with a list of professions for which this particular figure is recommended, then most likely a thoughtful study of all aspects of your activity will not follow. Nowadays, few people, looking at the triangle pointing upwards, think that this figure "does not cause a feeling of security." Associations have become simpler, they are more attached to the world of things and objects. Rather, modern man will associate a triangle with a mountain top or an upward arrow than with some kind of emotion or bodily sensation. With the introduction of computer technologies into the everyday world, life has changed so much that the associative series of perception, relevant in the past, are gradually losing their meaning. The information saturation of space has grown hundreds of times over the past two decades. Psychologists even singled out the so-called "clip thinking" as a separate phenomenon. More and more people think in exactly the whole "pieces" of images or scraps of information. (Best Logo Design Company in Manchester UK) The shorter the news, the easier and more complete it is perceived. That is why the minimalism style is so popular among web designers. The fewer details your brand name has, the more memorable it will be. Having made an order for the development of a corporate identity in our company, you can be sure: our specialists will listen to your wishes, analyze your business, think over a form for your brand that will favorably emphasize the individuality and integrity of your company's image. Every brand has the need to be visible to consumers, an attractive appearance helps to achieve that goal, therefore, branding is the best tool for your brand to attract your target audience or target.
Among all the options that the branding strategy offers us, we find the logo, which will define the corporate identity of your brand. Factors such as color, shape, typography or whether a claim is established next to it are decisive to define in a single image what the brand wants to convey. The visual aspect of your brand will be determined by the logo, in this way customers will identify your company with a single visual contact. Designing logos is not an easy task, since it must unify in a single image all the corporate aspects that define your company, therefore, it is recommended that in the elaboration of it you let yourself be guided by a logo design agency. In this post, we are going to help you understand those determining factors for your logo design to be successful. 1. Define the values and corporate identity of your company. In order to define all the factors involved in the creation of the logo, we must first establish those characteristics that are specific to the company; identity, mission, vision, values and target audience. With all these actions, we can start working on a brand image consistent with your branding strategy. 2. Type of logo.In a previous post (Everything you need to know about logo design), we explained the types of existing logos and their characteristics, but in a shortened way we exposed the types of design that can be applied to identify your brand:
Circular logos: represent possibilities, positivism, adaptability, community, friendship, unity, closeness, movement, innovation, perfection, trust, harmony, balance and femininity. An example of this type of logos can be that of the Olympics, which refers to the five continents (five circles) in terms of unity, community, balance and harmony. Square logos: generate sensations in terms of trust, stability, solidity, honesty, realism, security, resistance, order and rigor. They can look boring or quite symmetrical so you can also play with colors. Triangular logos: with this type of logos we must take into account the direction of the triangle, since it gives different meanings depending on where they point; if it is to the right it can denote progress, if it is directed to the left it can refer to the past. Among other attributes, triangular logos are associated with attributes such as science, religion, laws, vitality, power, growth, professionalism or modernity. Spiral logos: psychologically these forms transmit continuity, illusion, energy and vitality. Irregular logos: these types of logos tend to be less common, therefore, brands that choose this type seek to break out of the norm, innovate. 4. Psychology of color. Once you have chosen the shape of your logo, you must take into account the colors that will accompany the image of your brand, with them, we transmit different emotions and sensations. Recommended reading her. Red: this color symbolizes strength, passion and power, in short, it is associated with extreme feelings, it also provokes desire, which is why it is widely used in the hotel industry, an example may be the KFC brand. Blue: its meaning is linked to cleanliness, freedom and wisdom, it causes calm, so it is widely used in companies that are dedicated to physical care, such as spas or physiotherapy centers, as well as technology companies, which use this color very often. An example of logos of this color can be the Samsung brand. Orange: this color denotes vitality, joy, success, energy, enthusiasm and action, therefore, it is widely used in travel agencies, gyms or even technology. Green: closely linked to the ecological, action, hope, renewal, harmony and youth, therefore, it has a great positive power in our mind inspiring confidence. This color is widely used in agriculture, nature or biology industries, another sector in which we can see the use of this color is in banking and finance. An example of the use of this color in logos(Custom Logo Design Company in London UK) can be Greenpeace or Starbucks. Yellow: related to wealth, power, joy, abundance and strength. This color is widely used by decoration, restaurant and technology brands. As an example we can cite the Snapchat brand. Purple: the color that represents elegance, quality, sophistication and spirituality. It is a color widely used in brands of beauty products, chocolates, candies or ornaments in general. An example may be the Milka brand. Pink: associated with delicacy, peace, youth and affection, femininity, innocence, sweetness and sensuality. They are not widely used except for brands that are focused on the female market. The Cosmopolitan or Barbie brand are an example of logos of this color. |